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Aerial Ads with Balloons
Advertising in the sky has become a very successful means of getting a message across to a local group of people quickly. Usually a banner is pulled behind a single engine plane over a beach or sporting event. This huge exposure of a product, service, coming event or the like means more people are likely to investigate further.
Billboard ads are also flown over crowds of people. These can be as large as a roadside billboard but are much lighter. These aerial billboards are pulled by planes or even helicopters for helicopters can pull a greater weight. If the plane can handle it and the budget allows, some even pull a banner behind a billboard ad. It usually contains additional information like an address or webpage.
Helium filled balloons are used by local shops or stores to attract attention. Seeing the balloon high in the sky attached to a banner and leading to the ground, people will go out of their way to find out where it goes. An even higher form of aerial advertising is by hot air balloon, or blimp. Goodyear has made blimp advertising famous, though this is very expensive and probably cost prohibitive to most companies. Others make hot air balloons with the company logo or product displayed. Perhaps you think of Remax and their use of the balloon.
Another variation of this is remote controlled balloons that either advertise on the side, or carry an advertisement below them. These balloons are not lighter than air vehicles since they have to come down. Being unmanned means they can be much smaller for the balloons don't have to lift the weight of a pilot.
The balloon has a small pusher prop in the back and the angle of this is adjusted by the remote control. When the propeller is raised, then the rear of the balloon goes down and the nose goes up, and vice versa. Left and right control works the same. In this way, the balloon can be controlled like a slow moving model plane. If the balloon has an advertisement on the side, it can be flown over a group of people as many times as is needed, then returned to the feet of the controller.
The size of these balloons varies, some starting at six feet and going to nearly twenty feet long. Because they are not helium filled, preparing and launching them is easy and inexpensive. Of course, wind is always a factor for a light vehicle such as this and if it is too strong, scheduled flying may need to be postponed.
Costs largely depend on the size of the balloon desired. One company sells six foot balloons with the ad displayed on the side for 1500 dollars. The thirteen feet costs about 4000 dollars and the seventeen feet balloon sells for about 7000 dollars. Of course, there is no expense to hire a pilot with a remote controlled balloon. Fly it as you like, and as often as you like as weather permits.
If you want to target your message effectively, it is time to get in touch with an aerial banner company and get it printed and into the air. It won't take long before your well planned message will be read by thousands and the result in sales will follow.
First Flight in a Single Prop Plane
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